London, Paris, Milan, New York, Arkansas…
With their incredible reach, Walmart has the means to connect with a large number of the population. Not known to date as a fashion destination, the goal was to change this perception and make Walmart a credible fashion hub.
Working with my creative partner at Yard NYC, Ulrika Karlberg, we developed the platform and integrated campaign, We Dress America. Bringing together a diverse cast of real people from across the country, with great personal style, to show that effortless fashion could be bought at Walmart.
Lensed by famed art and fashion photographer Ryan McGinley.
