Jason led the creative development of Old Navy’s Fall ’22 Denim campaign, reimagining the brand’s visual language through a more fashion-conscious lens. The goal was to evolve Old Navy’s signature wink, keeping its warmth and optimism intact, while elevating the imagery and tone to feel more culturally relevant and design-driven.
Working with photographer and director Nick Riley Bentham, Jason brought this vision to life through modern styling, confident casting, and elevated photography that injected new attitude and self-expression into the brand’s denim story.
The result struck the perfect balance between fashion credibility and everyday accessibility, capturing the spirit of a brand that continues to celebrate real people with real style
