Founded by Jason Moses. Easier To Ignore is a rich storytelling platform and campaign that highlights the diverse and nuanced stories of being Black in America.
Director: Steven Brahms | ECD: Jason Moses
Bringing the Maybelline brand vision to life, we set out to create a film that captured the true spirit of New York - raw, confident, and unapologetically real. Set to Rihanna’s Run This Town, the film pulsed with the city’s energy, featuring real New Yorkers whose individuality and resilience embody the brand’s attitude.
The result was an elevated, cinematic expression of Maybelline’s New York vision, bold, authentic, and powerfully human.
