Photographer & Director: Dan Jackson | DOP: Tristan Sheridan | Creative Direction: Jason Moses
Jason led the design team behind a pioneering “store of the future” concept for Calvin Klein. Housed within the brand’s New York headquarters, the space was conceived as an immersive, interactive environment that reimagined how digital innovation and physical retail could coexist.
The experience transformed traditional retail touchpoints, turning LED wall bays and table zippers into dynamic storytelling moments, while interactive fit guides and a floor-to-ceiling ambient film created an atmosphere that was both sensorial and forward-thinking.
The result was a bold expression of Calvin Klein’s modern minimalism, brought to life through technology and design.
