I am a thinker, storyteller, innovator and a difference maker.
My global sensibility and eye for boundary-pushing is rooted in my cross-cultural upbringing in London. A Senior Creative Director for fashion and lifestyle brands, my method is steered by a conceptual vision, a responsive design strategy and above all, creative integrity.
Formerly the ECD at Spring Studios, GCD at Cheil, Creative Director at Yard NYC and Senior Director of Creative at Old Navy/GAP. I lead cross-functional creative departments through omni-channel campaigns that consistently deliver business results. I adeptly execute across video, photography, social content, graphics, digital interaction, and experience design. As well as an intuitive eye and a penchant for developing/mentoring talent.
I am currently undertaking a number of mixed-media writing and storytelling projects, with ambitions to surface new narratives around race and culture through bold creative work, while I continue to consult creative campaigns and brand design work.
Clients:
Nike, adidas, Prada, Calvin Klein, 7 For Mankind, Phillip Lim, Afterpay, Samsung, BET, Tanqueray, Giorgio Armani, Old Navy, GAP, Target, Walmart, TOD’s, Bally, COS, Our Legacy, BBC, Reebok, Unilever, Dazed and Confused