Jason is a thinker, storyteller, innovator and a difference maker.
Born and bred in London, Jason’s global sensibility and eye for boundary-pushing is rooted in his cross-cultural upbringing.
A Senior Creative Director for fashion and lifestyle brands, Jason’s method is steered by his conceptual vision, an evolving design strategy and above all, creative integrity.
Jason’s outlet is writing, his gift is storytelling, and his ambition to expose new narratives around race and culture through bold creative work. He is currently developing stories for scripts, short and long format content, and leading creative campaigns and brand design work.
Formerly the Senior Director of Creative at Old Navy/GAP, Creative Director at Spring Studios and co-founder of digital agency TO BE, Jason leads cross-functional creative departments through omni-channel campaigns that consistently over-deliver business results. An intuitive eye and a penchant for developing talent, Jason adeptly executes across video, photography, graphics, digital interaction, and experience design.
Prada, Calvin Klein, Old Navy, GAP, Giorgio Armani, Target, Phillip Lim, TOD’s, Bally, huntergather, COS, Edun, Our Legacy, BBC, Nokia, Reebok, Unilever, Dazed and Confused