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Tik Tok — Culture Drivers

Photographer & Director: Kaito | Creative Direction: Jason Moses

TikTok has undoubtedly driven mainstream culture — To celebrate their success, we worked with TikTok to develop the Culture Drivers campaign. Highlighting the top performing brands and the TikTok creators that developed the campaigns. Such as Pizza Hut and Angry reactions, who’s known for his…well angry reactions.

TikTok commissioned young phenom photographer and director Kaito to lens the campaign.