Director: Steven Brahms | Photographer: Matt Jones | ECD: Jason Moses
New York City is the ultimate proving ground, bold, relentless, and full of moments that could only happen here. That’s exactly what inspired this campaign. Superstay Matte Ink was born and battle-tested in NYC, and it’s been proving itself ever since. With Only in Matte Ink, Jason set out to celebrate the city’s energy by putting Superstay Matte Ink through the ultimate NYC-inspired tests.
