Everyone remembers their first pair of premium jeans, the ones you couldn’t wait to wear, or still can’t bring yourself to let go of. For the 20th anniversary of 7 For All Mankind, Jason and his team created a brand platform and integrated campaign that tapped into that sense of nostalgia and emotional connection, celebrating the timeless appeal of denim that defined a generation.
Pairing supermodel Carolyn Murphy with rising photographer and director Campbell Addy, the campaign bridged legacy and modernity, honoring the brand’s iconic past while reintroducing it to a new generation of denim lovers.
