Jason Moses
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Afterpay — Brand Redesign & Vision

Founded by Jason Moses. Easier To Ignore is a rich storytelling platform and campaign that highlights the diverse and nuanced stories of being Black in America.

Afterpay rebrand key visual — models integrated with a youthful, fluid design system.

Afterpay brought Jason on to redefine the brand through a more cultural and design-forward lens. Tasked with shaping the brand identity, visual language, and content direction, he crafted a system that felt fresh, expressive, and connected to youth culture.

The result was a bold visual world, rooted in contemporary design and effortless style, that set Afterpay apart from the conventional look of fintech brands..

 
Afterpay rebrand key visual — models integrated with a youthful, fluid design system.
Afterpay rebrand key visual — models integrated with a youthful, fluid design system.
Afterpay rebrand key visual — models integrated with a youthful, fluid design system.
Afterpay rebrand key visual — models integrated with a youthful, fluid design system.
Afterpay rebrand key visual — models integrated with a youthful, fluid design system.