Photographer & Director: Dan Martensen | Creative Direction: Jason Moses
In New York City in the early naughts, Scoop was known as an innovator within the fashion industry, being one of the first independent multi-brand stores. Scoop was revived by Walmart in an aim to deliver low priced high end fashion.
We worked with New York City photographer Dan Martensen, to bring back the cutting edge roots of Scoop through candid street photography.
